Our Commerce Content drives customer
engagement

Content with commercial purpose

Some call it Branded Content or even Advertorial. We call it Commerce Content because everything we create has a measurable commercial purpose.

Commerce Content is designed to develop brand preference. We are interested in page views, dwell time and click-through-rate. These are the KPIs we measure and share with you.

You choose the publishers where you want your brand to feature, all accessible through a single point of contact. We create the content, using the editorial tone of voice of your chosen publication.

Content creation

Our team of writers, editors and designers work with you to create engaging editorial-style content where your customers can explore and evaluate your products in the Passive Consideration phase. Each piece is bespoke to the publication where it appears to benefit from the different editorial tone of voice and context.

Traffic driving

Our marketing team drives your target audience to the content. We do not rely solely on the organic audience of our publishing partner. We deliver the volume of page views you need.

Analytics

We measure the dwell time, which is the surest indication of the quality and relevance of the content. Then we measure the clicks through to your brand estate where customers can transact when they are ready.